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In the fast-paced world of real estate, staying top-of-mind with your clients is the name of the game. The more you engage with them and provide valuable information, the stronger your customer-agent relationship becomes. One fantastic and free tool that SWFL Realtors can harness for this purpose is ePropertyWatch. This powerful resource empowers agents to send branded reports to homeowners, allowing them to track the market value of their property, understand its changes over the last 30 days, and stay informed about nearby real estate activities that might impact their home’s value. What’s more, it’s readily available from the MLS Dashboard for members of the RPCRA and couldn’t be easier to use.
Why Staying in Touch Matters
Building and maintaining strong relationships with your clients is crucial for success in the real estate industry. When clients know you’re there for them, even after the deal has closed, it reinforces their trust in you as a professional. Staying in touch keeps you top-of-mind, increasing the likelihood that they’ll turn to you for their future real estate needs. But how can you do this effectively and efficiently?
Enter ePropertyWatch
ePropertyWatch is a fabulous tool when it comes to staying connected with customers. Here’s how it works:
- Market Value Tracking
Homeowners love to know the value of their most significant investment – their home. With ePropertyWatch, you can provide them with regular updates on their property’s market value. This information alone is incredibly valuable and keeps you on their radar. - 30-Day Value Changes
The real estate market is dynamic, with property values fluctuating regularly. ePropertyWatch enables you to show homeowners how their property’s value has changed over the last 30 days. This real-time data keeps them engaged and informed. - Nearby Real Estate Activity
Knowledge is power. With ePropertyWatch, you can keep your clients in the loop about nearby real estate activities. Whether it’s new listings, recent sales, or market trends affecting their neighborhood, this information positions you as a knowledgeable expert in their eyes.
How to Make the Most of ePropertyWatch
Now that you understand the potential of ePropertyWatch, here’s how to maximize its benefits:
- Include It in Your Post-Closing Checklist
As a real estate professional, you likely have a post-closing checklist to ensure that your clients’ needs are met. Add enrollment in ePropertyWatch to this checklist. It’s a simple step that can yield long-term dividends. - Communicate Your Commitment
Make sure your clients know that you’ve enrolled them in ePropertyWatch as part of your ongoing commitment to providing top-notch customer service. Explain the benefits they’ll receive, such as market insights and property value updates. - Stay Engaged
ePropertyWatch isn’t a one-time effort. Continuously use the tool to send branded reports, property updates, and relevant market insights to your clients. Consistency is key to staying top-of-mind.
In conclusion, ePropertyWatch is a powerful tool for SWFL Realtors looking to maintain strong customer relationships and stay top-of-mind. It’s a free resource that provides homeowners with valuable information about their property, nearby real estate activities, and market trends. By incorporating ePropertyWatch into your post-closing checklist and communicating its benefits to your customers, you can solidify your position as a trusted real estate advisor. Stay engaged, stay connected, and watch your customer relationships thrive with ePropertyWatch.
Roger Morris is the Managing Broker for ERA Cape Realty in Cape Coral, Florida. Roger began his career in real estate in 1996 and brings decades of experience to the table. Since 2000, he’s been dedicated to his role as a Sales Manager and Real Estate Trainer & Coach, guiding both seasoned agents and newcomers in the industry. To connect with Roger Morris, you can reach out at (941) 600-2829.
