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As a REALTOR®, your success hinges not only on closing deals but also on maintaining valuable relationships with your customers even after the transaction is done. You’ve likely heard the staggering statistic: 90% of buyers express their willingness to work with their agent again, yet only a mere 12% actually follow through. What accounts for this significant gap? The answer is clear—a lack of consistent follow-up and communication by the agent.
Closing the deal is just the beginning of a REALTOR-customer relationship, and it’s the post-closing period that truly defines your reputation as a real estate professional. Staying top-of-mind with your customers is paramount to ensure that they think of you not only as their agent but also as a trusted resource for all things related to homeownership.
So, how can you maintain a meaningful connection with your customers once the keys have been handed over? Let’s explore some tried-and-true strategies that can help you stay engaged with your buyers:
1. Happy Home Anniversary Cards: Celebrate Milestones
Remembering the anniversary of your customers’ home purchase is a simple yet powerful way to show that you genuinely care. Sending Happy Home Anniversary cards with personalized messages can leave a lasting impression and remind your customers of the excellent service you provided.
2. Thoughtful Holiday Mailings: Sharing the Joy
Holidays provide the perfect opportunity to reconnect. Sending holiday-themed mailings, along with warm wishes, can foster a sense of camaraderie and keep you fresh in your customers’ minds.
3. Year-Round Mailings: Consistent Touch Points
Regular mailings throughout the year – containing useful tips, market updates, and local insights – demonstrate your commitment to being a knowledgeable partner in their homeownership journey.
Despite the clear benefits of staying in touch, finding the time and resources to execute these strategies consistently can be a challenge. This is where ERA Cape Realty steps in to empower their agents with a groundbreaking solution.
Introducing ERA’s Buyer and Seller Follow Up Programs
ERA Cape Realty understands the importance of staying connected with customers beyond the closing table. With the ERA Buyer and Seller Follow Up Programs, maintaining that vital connection becomes effortless. This program ensures consistent, automated touch points with your customers for either 4 or 7 years.
Each year, customers will receive between 12-14 thoughtfully crafted emails and postcards, all branded with their agent’s photo & contact information. These communications are centered around educational homeowner content and exclusive offers from national providers. It’s like having a personalized marketing campaign that runs seamlessly in the background.
And here’s the exciting part—when you opt-in your buyer within 30 days of closing, the first 4 years of this exceptional program are absolutely FREE. Plus, for just an additional $9, you can upgrade to extend the program by 3 more years. It’s an investment that pays dividends by keeping you in touch with your customers and enhancing your reputation as a realtor who truly cares.
In conclusion, the key to bridging the gap between customer intention and action lies in consistent follow-up. By employing strategies like sending anniversary cards, holiday mailings, and year-round communications, you can create lasting relationships that go beyond the transaction. And with ERA Cape Realty’s innovative Buyer and Seller Follow Up Programs, you have a powerful tool at your disposal to effortlessly nurture these relationships and establish yourself as a top-tier real estate professional. Don’t just be their agent – be their trusted partner on their homeownership journey.
Roger Morris is the Managing Broker for ERA Cape Realty in Cape Coral, Florida. Roger began his career in real estate in 1996 and brings decades of experience to the table. Since 2000, he’s been dedicated to his role as a Sales Manager and Real Estate Trainer & Coach, guiding both seasoned agents and newcomers in the industry. To connect with Roger Morris, you can reach out at (941) 600-2829.
